CONTACTS
AI DESIGNER / CREATIVE DIRECTOR
1 / FICTIONAL FASHION CAMPAIGN - EDITORIAL SERIES
This project explores how AI can extend fashion imagery beyond traditional production models — rethinking casting, styling and location as creative variables rather than logistical constraints.
2 / CONCEPT
Developed as a self-initiated, fictional fashion campaign, this series reimagines selected womenswear pieces through an editorial lens rather than a commercial one. The focus is placed on silhouette, movement and presence, allowing garments to exist within everyday, cinematic scenarios that feel intimate and understated.
Inspired by contemporary fashion editorials and analog 35mm photography, the project reflects on how fashion narratives can be constructed without physical photoshoots — while still preserving realism, restraint and emotional tone.
Rather than presenting a brand story, this work proposes a speculative visual language for fashion: one where atmosphere and character lead, and branding remains deliberately secondary.
3 / PROCESS
The project began with the definition of a clear visual direction rooted in analog editorial photography — soft natural light, shallow depth of field and quiet, observational framing.
A digital model was developed as a recurring character to ensure consistency across looks and scenes. Selected garments were then integrated through AI-assisted styling and refinement, with particular attention to fabric behavior, proportion and movement.
Each image was constructed through iteration and curation, balancing realism with subtle imperfection to avoid hyper-polished results. AI functioned here as a tool for casting, styling and scene-building, enabling a fictional campaign that feels photographed rather than generated.
